The #1 TikTok Newsletter to help you grow and monetize your TikTok audience.

theforyoupage connects you with expert knowledge (a few times a month) from the fastest growing TikTok creators and brands in the world. Learn how to grow an audience on TikTok and monetize.

Created by Matt Schlicht (@mattcatbat on TikTok) for creators and brands serious about TikTok.


- Not sure what TikTok is? Read my overview.
- Are you a TikTok creator or a brand looking to monetize and/or grow? I'd love to chat.

During my first 28 days on TikTok my videos were viewed over 2.3 million times, mostly from posting videos of post-it notes, bananas, and doodles. I now have over 500k followers and these people are expecting me to make more videos! Let's keep posting videos and learn from the fastest growing TikTok creators and see where we can go from here...

Matt Schlicht, Creator of theforyoupage and CEO of Octane AI

theforyoupage contributors have over 9,000,000 followers and 175,000,000 likes on TikTok.
Follow along as I grow my account, and learn from other TikTok creators and brands on the platform.

It all started as an experiment. I created an anonymous TikTok account, I told no one in my social circle, and I started creating content. In my first 28 days my TikTok videos were viewed by over 2,300,000 people, received over 280,000 likes, and grew to an audience of 30,000 followers (and now I have over 170,000 followers). I achieved this growth mostly by posting videos of post it notes, bananas, and playing cards. I connected with other viral creators on TikTok in an effort to learn more. theforyoupage was created to continuously bring this inside information about TikTok to aspiring creators, brands, and marketers.

Zero to viral.

What sets TikTok apart from anything else you have ever experienced, is that TikTok uses AI to determine precisely just how good your video is, and it ranks you on a scale of ten views to tens of millions of views. This means that right now you can download TikTok on your phone, upload a video, not tell anyone about it, and within an 1-24 hours you will know just how good that video is, and if you're lucky you may even become "TikTok famous".

In 2018 TikTok was downloaded more than Instagram.

TikTok is the culmination of all social content platforms leading up to today - its mobile first, short form videos, with a heavy emphasis on music, comedy, dancing, intimacy, and trends. With hundreds of millions of active users, brands are growing faster on TikTok than any other platform.

You don't need to play the guessing algorithm game like other platforms, TikTok basically just hands it to you, while keeping it fun and entertaining. I love how easy they make it to find trends and get discovered by participating in them.

Jenna Ezarik, Over 100,000,000 Views Online

A note from Matt Schlicht.

As social networks evolve, and more people in the world are connected online, channels like TikTok are enabling humans and brands to go viral faster than ever.

I am completely fascinated by the impact on culture, business, and humanity, that TikTok is having and will continue to have. I think we are only at the beginning of what this platform will become and I am excited to be on this journey with you.

If you're not on TikTok yet, I challenge you to see what happens when you download it and start scrolling it's "for you" page. I bet you won't be able to put your phone down.

- Matt Schlicht

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Follow along as I grow my account, and learn from other TikTok creators and brands on the platform.


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I would love to hear from you.


Questions? Contact Matt Schlicht via email or Twitter

Intro to TikTok