It all started as an experiment. I created an anonymous TikTok account, I told no one in my social circle, and I started creating content. In my first 28 days my TikTok videos were viewed by over 2,300,000 people, received over 280,000 likes, and grew to an audience of 30,000 followers (and now I have over 170,000 followers). I achieved this growth mostly by posting videos of post it notes, bananas, and playing cards. I connected with other viral creators on TikTok in an effort to learn more. theforyoupage was created to continuously bring this inside information about TikTok to aspiring creators, brands, and marketers.

What sets TikTok apart from anything else you have ever experienced, is that TikTok uses AI to determine precisely just how good your video is, and it ranks you on a scale of ten views to tens of millions of views. This means that right now you can download TikTok on your phone, upload a video, not tell anyone about it, and within an 1-24 hours you will know just how good that video is, and if you're lucky you may even become "TikTok famous".

TikTok is the culmination of all social content platforms leading up to today - its mobile first, short form videos, with a heavy emphasis on music, comedy, dancing, intimacy, and trends. With hundreds of millions of active users, brands are growing faster on TikTok than any other platform.

As social networks evolve, and more people in the world are connected online, channels like TikTok are enabling humans and brands to go viral faster than ever.

I am completely fascinated by the impact on culture, business, and humanity, that TikTok is having and will continue to have. I think we are only at the beginning of what this platform will become and I am excited to be on this journey with you.

If you're not on TikTok yet, I challenge you to see what happens when you download it and start scrolling it's "for you" page. I bet you won't be able to put your phone down.

- Matt Schlicht